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Jump in. Tell your story.

Get inspired (to sell more soap).

in three easy steps (stupidly simple).

1. Guts
All marketers are liars. Don’t forget that your audience knows. So be brutally honest.
2. Creative courage
Learn how to avoid clichés and leave room for imagination. Dare to pause and create strategic silences in your content.
3. Common sense
Think! Would a child get your message? And what makes you truly unique?


My site is profitable (but needs improvement)



My site is magnificent (could be revolutionary)



I need a miracle (and on a deadline)